Data Collection Is Necessary For Every Business - 991 Words

Data: Data collection is necessary for every business to run, and companies use many internal and external data sources to collect data and then convert this data into information and using it for the company’s benefit. The type of data used by domino’s pizza and some of the sources through which it collects data is given below: †¢ Forms: These are mostly used to collect data from new users as anybody who wants to enter a promotion or to register on their website needs to fill a registration form or participation form. The information like Name, Gender, E-Mail, Postal address, Telephone numbers, Credit/Debit card numbers, CVV, and most of the times a unique password to be placed by the user is collected through such forms. †¢ Activities and Transactions: After getting registered when someone performs a transaction or use any application of domino’s there is some data that is captured by the company which includes the type of transaction, amount of transaction, location form where the transaction was performed, billing method, contents of the website visited, area of interests, area of the website most visited and the organization through which transactions was facilitated from user’s end. †¢ Emails: Whenever someone corresponds with Domino’s through Email or telephone or even by placing a personal visit, the information about the customer is automatically saved and is used by the management for companies use. (Domino’s Privacy Policy n.d.) 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